Global music icon Bad Bunny will headline the Apple Music Super Bowl LX Halftime Show, the NFL confirmed today. The performance is set for Levi’s Stadium in Santa Clara, California, in February 2026. It’s a significant choice, placing one of the world’s most-streamed artists on football’s biggest stage.
Key Takeaways
- Puerto Rican artist Bad Bunny is the official headliner for the Super Bowl LX Halftime Show.
- The event will be held at Levi’s Stadium in Santa Clara, California.
- This will be the first time a Spanish-language artist headlines the Super Bowl halftime show solo.
- The show is presented by Apple Music and produced by Roc Nation.
The announcement came in a joint statement from the NFL, Apple Music, and Roc Nation, which has been behind the halftime production for several years now. Bad Bunny, born Benito Antonio Martínez Ocasio, has become a worldwide sensation through his fusion of Latin trap and reggaeton. His music frequently dominates global charts, and his tours often sell out stadiums in record time.
His selection also highlights the rising influence of Latin music across the globe. While Shakira and Jennifer Lopez shared the stage in 2020, this will be the first time a Spanish-language artist steps out as the sole headliner. It feels like a natural progression for the NFL, which has been increasingly intentional about spotlighting artists who resonate across cultures and demographics.
Bad Bunny’s most recent album, Un Verano Sin Ti, not only topped the Billboard 200 for multiple weeks but also shattered streaming records. Fans who have seen him live know his shows are full of energy and spectacle, which sets high expectations for what might unfold at Levi’s Stadium next year.
The Super Bowl remains the most-watched television broadcast in the United States, and the halftime show has grown into a cultural milestone all its own. Last year’s performance from Usher pulled in huge numbers. Now, with Bad Bunny at the helm, the NFL and Apple Music are clearly aiming to capture not just American viewers but a wider, younger, and more international audience.
For now, details about potential guest appearances or the creative direction of the show remain under wraps. But given Bad Bunny’s track record, the anticipation is already building fast.
Frequently Asked Questions (FAQs)
Q. When and where is Super Bowl LX?
A. Super Bowl LX is scheduled for February 2026 at Levi’s Stadium in Santa Clara, California, home of the San Francisco 49ers.
Q. Who is Bad Bunny?
A. Bad Bunny is a globally recognized singer, rapper, and songwriter from Puerto Rico. He is one of the most commercially successful artists in the world, known for his Spanish-language albums and songs that blend Latin trap and reggaeton.
Q. Has a Latin artist ever performed at the Super Bowl before?
A. Yes, several Latin artists have performed at the Super Bowl. Gloria Estefan, Enrique Iglesias, Shakira, and Jennifer Lopez have all been part of past halftime shows. However, Bad Bunny will be the first to headline the show as a solo artist performing primarily in Spanish.
Q. Who produces the Super Bowl Halftime Show?
A. The Super Bowl Halftime Show is produced by Roc Nation and sponsored by Apple Music.
Q. How can I watch the Super Bowl LX Halftime Show?
A. The Super Bowl and its halftime show will be broadcast live on major television networks in the U.S. and through various streaming services worldwide. Specific broadcast partners will be announced closer to the event date.
