For a long time fans of marvel hit comic character “Spiderman” have clamoured for the character like other Marvel character to be included as part of marvel movies. This has been in the past made impossible since Sony pictures held the exclusive right to use Spiderman since 1999. Bringing the character into marvel movies would have been too expensive for marvel as they would have to pay Sony for the rights to use the character. However, a new deal between Sony and Marvel has made this relatively cheap for marvel.
In a report released by the Los Angeles Times the foundation for the deal was said to have been laid when Sony executives Amy Pascal and Michael Lynton met with Marvel CEO Ike Perlmutter in 2015 to chart a new course with regards to how the Spiderman franchise is handled. Sony, coming off a not so impressive release of The Amazing Spider-Man 2 which was a box office flop, was willing to renegotiate terms with Marvel on how best to deal with Spiderman.
According to reliable sources close to the film house, the new deal ensures that marvel would not have to pay Sony for the rights to cast Spiderman in their already successful franchises “Captain America: Civil War,” and “Avengers”. Though on the other side of the deal is the fact that Sony do not need to pay marvel royalties from revenue derived from any movie by Sony that cast Spiderman. However, this is subject to some box office milestones that trigger Marvel right to enjoy financial benefits from the movies.
Character crossover has been a difficult feet before this agreement. This is made clear as Marvel and Fox cast different actors to play Quicksilver in “The Avengers: Age of Ultron” and “X-Men: Days of Future Past.” All of that is how mow been changed by the signing of this revolutionary deal.
Sony are hoping that the deal would return Spiderman to “fan favourite” status again with the ultimate goal of recasting the character after life has been injected into it. Marvels on the other hand, have been itching to get their hands on Spiderman since it was lost in 1999.
The biggest winner in all of this would be marvel‘s loyal fan who would not have to choose between their favourite character since they would all be in the same movies.